Elon Musk has confirmed the return of Vine, the short-form video platform that rose to prominence in the 2010s. The revival, however, comes with a significant change: content will now be generated using artificial intelligence.
The announcement follows a public poll Musk posted on X, formerly known as Twitter, in 2022, asking users whether they wanted to see the platform make a comeback. The idea attracted wide attention, including input from well-known creators. Now, three years later, the project has taken shape—though not exactly in the form its original fans might expect.
Vine, which was founded in 2012 and later acquired by Twitter, was shut down by the end of the decade, but not before helping launch the careers of internet personalities like Shawn Mendes, King Bach, and Jake Paul. Its comeback has sparked mixed reactions online, as Musk announced that the new version of Vine would rely entirely on AI-generated video content, raising questions about authenticity and creativity in the digital age.
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AI to Power the Next Generation of Vine
Elon Musk revealed on X that the platform is being brought back “but in AI form,” marking a departure from Vine’s original concept, which was centered around human creativity. The idea is to use AI to create short video clips, similar in length and format to those of the original platform.
As reported by UNILAD, Musk initiated the conversation by engaging his audience on X, where creators and followers showed interest in the platform’s potential to rival TikTok. During that exchange, YouTuber MrBeast commented that such a move could position Vine as a serious competitor, to which Musk replied by asking, “What could we do to make it better than TikTok?”
While no specific technical details have been disclosed about how the AI will generate the videos, the announcement itself signals a larger trend in digital media—automated content production driven by large language models and generative AI tools.
Mixed Reactions From the Online Community
The news of Vine’s AI-based revival has received a wide range of responses from users on X. Critics argue that removing the human element from the platform undermines what made Vine unique in the first place. One user wrote, “Vine isn’t Vine without human creativity. AI doesn’t create anything new.” Another comment described the project as “a bunch of short AI generated clips to keep people sucked into their phones even more.”
UNILAD highlights that this skepticism is partly fueled by broader concerns about AI’s role in digital communication, especially following Musk’s launch of Grok, an AI chatbot based on a large language model. Grok has previously made headlines for generating controversial content, including antisemitic posts, which has further complicated public perception of Musk’s AI initiatives.
Despite the backlash, some users have expressed curiosity about the platform’s potential, suggesting that the concept might open new creative possibilities or evolve in unexpected ways.
Musk’s Continued Integration of AI in Social Platforms
The decision to integrate AI into the new Vine aligns with Musk’s broader strategy of embedding advanced technologies into the platforms he controls. Since taking ownership of X, Musk has repeatedly signaled his interest in transforming social media through AI, both in content moderation and user interaction.
The launch of Grok in 2023 demonstrated this shift. As detailed by UNILAD, Grok functions similarly to other AI chatbots, responding to queries and helping users brainstorm ideas. Now, with the announcement of AI-generated Vine videos, Musk appears to be testing how far generative AI can be pushed in the realm of content creation.
